Emonomy by practical-strategy.net

Autor: Manuel Bautista

  • Practical Strategy – Market Research – Say, Think or Do!!

      In General, we can do market research when we know what we want to know and who should we ask about it. However, we must be very conscious of another big factor to really understand our consumer or customer.   We must be clear if the information we are getting is: What the consumer say

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  • ABC of B2B

    Sometimes when we start to talk about B2B Marketing, we start to talk about things very different to the consumer marketing….and yes, the tools for market products and services to business are quite different from the consumer ones. Digital tools have made a revolution in both, maybe even more for B2B and started even before.

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  • Practical Strategy – I got money for media…now what?

    If we are going to invest money, we want to be sure it´s the best investment and we want to see a fast and very concrete return of the investment. In all of the cases, we invest in order to communicate and promote our proposal, our product in the best possible way. Investments can go

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  • Practical Strategy – SEO, SEM, ASO….It is not so hard

    Actually is hard to think a consumer will make a relatively planned purchase without looking for information in the web…and also during the very final stage of the purchase process to look for a better price of the selected product or the availability of a version hard to find with retailers. On the other hand, SEO,

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  • Practical Strategy – Social Marketing….Yes, of course!!!! ….but When, How and What for?

      Impossible to think in today Marketing without Social Networks. Even B2B and companies can take great advantages from social marketing, no doubt!!! You can use Social Networks for many things, depending of your very specific business the role or roles you can get from social are quite different. To know the role or roles

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  • Practical Strategy – Marketing for Apps & Apps for Marketing

    Now a days, It´s hard to talk about innovation and marketing without talking about Apps!! Apps – Social, Games, Utilities, Purchase & Media Payment, News and many other categories – represent the most growing entrepreneurial area and of course they also need marketing. This is a new field, where tools and trends have something new

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  • Practical Strategy – Agency is not good enough….maybe I´m not good enough

    Of course, there are good and bad agencies, no matter if integral or specialized in one marketing area, if big or small. Sometimes I hear marketers say they have a good agency. But I hear more frequently marketers saying that agencies are bad….or not good enough, not strategic or slow. Curiously, sometimes people in the

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  • Practical Strategy – ¿Voy bien con mi campaña?

    Escucho con frecuencia hablar sobre el ROI de una actividad de Marketing para evaluar sus resultados. Pero el ROI es una medida financiera, y muchas veces escucho hablar de ella como ganancias en conocimiento de marca, en número de Leads y en términos que nada tienen que ver con el performance financiero. Otras, las menos

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  • Practical Strategy – Digital y Tradicional…convivir o competir

    Cuando estamos haciendo planes anuales, está claro que las decisiones de presupuesto vienen, y también las prioridades y los lineamientos. En ese sentido, desde hace varios años, hay siempre indicaciones por ser más digitales. Desde un guideline que expresa un deseo solamente, hasta un % obligatorio para dedicar a digital. Al final, todo esto representa

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  • Practical Strategy – La Propuesta de Valor

    Cuando tenemos claro a quien venderle, hay luego que tener claro que le vendemos. Puede ser una idea nueva, que sabemos que tiene una oportunidad para una audiencia específica, pero hay que describir esa idea en pocas palabras, saber bien que es lo que esa audiencia específica aprecia de esa idea y concentrarnos en decirle

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