Marketing

Practical Strategy – What, When and How of Content Marketing

  Content marketing is very popular today…..and there is a very strong rational to support it, many of the segments in the market are today less receptive to the advertising, they want to learn themselves before taking a decision and they look for opinions of other consumers before choosing an option. What is Content Marketing?… Continue reading Practical Strategy – What, When and How of Content Marketing

Marketing

Practical Strategy – Social Marketing….Yes, of course!!!! ….but When, How and What for?

  Impossible to think in today Marketing without Social Networks. Even B2B and companies can take great advantages from social marketing, no doubt!!! You can use Social Networks for many things, depending of your very specific business the role or roles you can get from social are quite different. To know the role or roles… Continue reading Practical Strategy – Social Marketing….Yes, of course!!!! ….but When, How and What for?

Innovation · Marketing

Practical Strategy – Marketing for Apps & Apps for Marketing

Now a days, It´s hard to talk about innovation and marketing without talking about Apps!! Apps – Social, Games, Utilities, Purchase & Media Payment, News and many other categories – represent the most growing entrepreneurial area and of course they also need marketing. This is a new field, where tools and trends have something new… Continue reading Practical Strategy – Marketing for Apps & Apps for Marketing