If we are going to invest money, we want to be sure it´s the best investment and we want to see a fast and very concrete return of the investment. In all of the cases, we invest in order to communicate and promote our proposal, our product in the best possible way. Investments can go… Continue reading Practical Strategy – I got money for media…now what?
There is a non-written rule about marketing budgets….budget is always smaller than our needs…..at least in a first view. Of course, prioritization is the key tool to define where to invest our resources……and the criteria to prioritize is the key to be successful…and efficient. In the past, the marketing funnel was a common guide to… Continue reading Practical Strategy – Little budget, Big plan