Marketing

Practical Strategy – Social Marketing….Yes, of course!!!! ….but When, How and What for?

  Impossible to think in today Marketing without Social Networks. Even B2B and companies can take great advantages from social marketing, no doubt!!! You can use Social Networks for many things, depending of your very specific business the role or roles you can get from social are quite different. To know the role or roles… Continue reading Practical Strategy – Social Marketing….Yes, of course!!!! ….but When, How and What for?

Marketing

Practical Strategy – Digital….¿Cuándo y para qué?

A partir de hoy, me estoy haciendo el propósito de comentar unas líneas sobre mercadotecnia y estrategia de marca cada semana. En este mi primer comentario, quiero hablar del rol de Digital en esa estrategia. Cada vez escucho a más personas hablando…y actuando….con la idea de que debemos ser cada vez más digitales. En general… Continue reading Practical Strategy – Digital….¿Cuándo y para qué?

Marketing

Practical Strategy – Little budget, Big plan

There is a non-written rule about marketing budgets….budget is always smaller than our needs…..at least in a first view. Of course, prioritization is the key tool to define where to invest our resources……and the criteria to prioritize is the key to be successful…and efficient. In the past, the marketing funnel was a common guide to… Continue reading Practical Strategy – Little budget, Big plan