Marketing

Practical Strategy – Market Research?….No money for it

In marketing, when budget is developed, frequently market research is the first row to be reduced……or simply never appears. I can understand why……but I don´t agree for two reasons. First, some outputs from research are necessary to improve investments. TV Advertisings can go from very bad to good with easy editions, better to take a… Continue reading Practical Strategy – Market Research?….No money for it