In General, we can do market research when we know what we want to know and who should we ask about it. However, we must be very conscious of another big factor to really understand our consumer or customer. We must be clear if the information we are getting is: What the consumer say… Continue reading Practical Strategy – Market Research – Say, Think or Do!!
In marketing, when budget is developed, frequently market research is the first row to be reduced……or simply never appears. I can understand why……but I don´t agree for two reasons. First, some outputs from research are necessary to improve investments. TV Advertisings can go from very bad to good with easy editions, better to take a… Continue reading Practical Strategy – Market Research?….No money for it