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Sometimes when we start to talk about B2B Marketing, we start to talk about things very different to the consumer marketing….and yes, the tools for market products and services to business are quite different from the consumer ones. Digital tools have made a revolution in both, maybe even more for B2B and started even before.
Actually is hard to think a consumer will make a relatively planned purchase without looking for information in the web…and also during the very final stage of the purchase process to look for a better price of the selected product or the availability of a version hard to find with retailers. On the other hand, SEO,
Emonomy by practical-strategy.net 